Offering rewards to your supporters is a great way to say 'thank you'. It's also an effective way of generating supporter interest and increasing the amount of money they pledge on your project.
What's more, rewards are easy to create when setting up your campaign. Log into your account, go to 'my projects' and select the project you'd like to edit. Next, go to the 'rewards' tab at the top of the page and you'll see the option to begin adding as many rewards as you like.
You could offer products, services, events and experiences to help drive pledges on your project. Make sure you provide a clear description so that supporters know exactly what they'll get for their money. It's also a good idea to give each reward a distinctive title to not only attract interest, but also help you identify who's pledged on which reward in your project dashboard or supporter's download.
We recommend offering a few rewards priced at around £20, as this is where a good chunk of pledges are made, and spread them evenly across different price points from £10 all the way up to £100.
If you're not sure what to offer as a reward, this guide will give you some ideas.
You can limit the number of each reward available, depending on how many you have to offer, but also as a way of securing early support. Having only a small number is a good way to get your crowd motivated. You can add the number available by deselecting 'unlimited' (shown below) and entering the desired quantity in the box.
If you've ticked 'unlimited' and need to check how many rewards you've sold, untick the box and enter a high number instead (much higher than you actually have available). You will then see how many rewards have been claimed. For example, you might enter '200' in the box and see that you have sold 25 (as pictured below).
To mark your reward as sold out, simply enter a number in the box equal to the number of rewards you have sold. If you'd like to hide the reward from your project page, please contact firstname.lastname@example.org
Please note that hiding the reward will also remove the names of those who've pledged on it from the supporters tab on your project page – but the information will still be available in your supporters' download. If you request the reward to be visible again, this will restore the names of the supporters who've pledged on it to your page.
If your reward comes in different sizes or colours (or any other variant), you can add these options for supporters to select. Simply click 'add option' and type the details into the box. Please note that you can't add quantity amounts to the individual options – the quantity you enter applies to the reward as a whole.
Is your reward an item that needs to be sent by post? Then make sure you tick yes!
Let supporters know when they can expect to receive their reward. Please allow yourself a reasonable amount of time to deliver on this promise. It's best to manage customer expectations and surprise them with an early delivery!
Finally, if you're claiming Gift Aid through your project, make sure your rewards are also eligible for Gift Aid then tick the box below.
If you can't see where to add rewards to your project, read about our different crowdfunding options to find out how you can make the most of your campaign.