Now that your project page is ready to go, it’s time to start connecting with your crowd. But before you dive in, it’s important to create a communication plan that helps you reach the right people most effectively.
1. Tailor Your Approach to Different Groups
Not everyone communicates in the same way, so think about which tools are best for each group in your network. Consider the following:
Email: Who are you most likely to reach by email? Maybe it’s friends, family, or colleagues.
Phone: There might be key individuals who will respond better to a personal phone call.
Social Media (Instagram, Facebook, etc.): Different platforms work for different groups. Instagram may be great for reaching a broader audience, while Facebook might be ideal for engaging with a more personal network.
2. Start with People Who Know You
When spreading the word about your Crowdfunder, always begin with your closest circle. People who already know you are more likely to support your project than strangers. Similarly, if your project is related to a business, reaching out to those familiar with your business can help build initial momentum.
As your campaign gains traction and starts getting pledges, it will naturally begin to look more attractive to people outside your network. The more support you get, the easier it will be to engage new supporters!
3. Patience is Key
Don’t rush into posting your campaign on social media before you’ve secured some pledges. It's important to build initial momentum and establish credibility with your first supporters.
Start conversations: Instead of jumping straight into public posts, take time to engage with people one-on-one. Build personal connections, answer questions, and show your passion. People are more likely to contribute when they feel personally connected to your cause.
Avoid spamming: Spamming your network with generic messages won’t lead to long-term support. Genuine engagement is far more effective in winning over potential backers.
By carefully planning your outreach and gradually expanding your campaign, you’ll build the trust and momentum you need to make your crowdfunding project a success!
