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How to Crowdfund for Your Sports Club or Organisation

Crowdfunder for sports. An overview of what you need to create and manage a great campaign!

Updated over 3 weeks ago

Welcome... If you’re looking to raise money for your local sports club, team or community organisation, you’re in the right place!

Whether you're upgrading the clubhouse, buying new kit, or building a better future for your community, crowdfunding is a powerful way to bring people together and raise the money you need.

At Crowdfunder, we’ve seen sports clubs across the UK smash their targets with the right mix of passion, planning, and promotion. And the best part? Crowdfunding doesn’t just raise money—it builds lifelong supporters, community spirit, and new opportunities.
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💥 Why Crowdfunding Works

  • It brings people together – Family, friends, local businesses, and new faces all rally behind a good cause.

  • It grows your network – Many supporters will have no previous connection to your club!

  • It opens doors to +Extra funding – Eligible projects can unlock +Extra funding from our partners.

  • It builds skills and confidence – From marketing to video-making, you’ll learn loads along the way.

🧭 Where These Guides Come In

This series will help you:

  • Plan your campaign

  • Build an amazing project page

  • Spread the word

  • Keep your crowd buzzing

  • Unlock +Extra funding

Let’s kick things off and help your club score big!

This step-by-step guide will walk you through everything you need to know to run a successful campaign on Crowdfunder. Click on a step below to find out more!

🏁 1. Kick Off: Setting Up a Winning Project Page

Your crowdfunding page is your story. It's where people come to be inspired and join your cause. You want to reach beyond just your members; this is your chance to invite the wider community into your network!

🧱 Build It Like This:

  • Headings & Sections: Break it up with clear headings. Make it easy to read.

  • Tell Your Story: Who are you? What’s the project? Why do you need the money?

  • Be Transparent: Let people know how the money will be spent.

📸 Add Eye-Catching Images:

  • Snapshots of your team, community, facilities, or areas needing TLC.

  • Showing “before” pics helps people see the need—and the potential.

🎯 Top Tip: Keep your tone friendly and inclusive. You're not just asking for money—you're inviting people to be part of something great.

👉 See how South Shields Cricket Club nailed it.
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Check out our project page pro guide here!

🎥 2. Smash It with a Short & Snappy Video

Adding a video could double your chances of success. Why? Because people love putting faces to names and seeing passion in action.

🎬 Tips for a Cracking Campaign Video:

  • Keep it Short: 1–3 minutes is perfect. Get your “who, what, why” in early!

  • Write a Loose Script: Plan it out, but let people speak from the heart.

  • Be You: No need for animations or fancy effects—authenticity wins every time.

  • Get Personal: Show your team, your community, your smiles.

  • Watch the Sound: Record in a quiet space—no wind or traffic noise.

👉 Need inspiration? Check out this great video from Brighton Surf Life Saving Club.
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Deep dive into video creation here!

🎁 3. Boost Support with Brilliant Rewards

Rewards are your secret weapon! They’re a great way to thank supporters—and encourage new backers who’ve never heard of you before.

🎉 Reward Ideas:

  • Local business discounts or goodies

  • Club merchandise

  • Coaching sessions or behind-the-scenes experiences

  • Non-sporty rewards like afternoon teas, handmade crafts, or car washes

🏪 Many small businesses love to support local clubs—they might not be able to donate cash, but they may offer prizes or services for your reward tiers.

👉 Take a look at Millbrook Skatepark’s reward ideas.

💬 What Others Say:

“Some businesses that gave us rewards are now club sponsors!”
“We built amazing new connections just by asking—people really wanted to help.”

📊 Did You Know?
One-third of pledges come from people with no previous connection to the club!

Give yourself the best chance with the rewards made easy guide here!

📢 4. Keep the Crowd Buzzing with Updates

Posting regular updates is a fantastic way to:

  • Say thank you

  • Keep supporters in the loop

  • Bring people back to your campaign

🔔 Your updates show on your project page and go straight to supporters who’ve opted in to hear from you.

👉 See how Eastbourne Boxing Club kept their supporters excited.

Get up to date with the updates guide here!

📱 5. Get Seen with QR Codes

Make it easy for people to find your campaign—wherever they are!

📲 In your dashboard under the “Promo” tab, you’ll find your very own QR code. Add it to:

  • Posters in the clubhouse or local shops

  • Flyers on matchdays

  • Newsletters or school bags

One quick scan and people are straight onto your campaign!

Where are QR codes- see the full guide here!

🌍 6. Spread the Word Far & Wide

The more people who know, the more likely you are to hit your goal.

📣 Social Media

  • Keep it simple, authentic and exciting.

  • Add great photos and videos.

  • Ask friends and club members to share—every retweet helps!

📰 Local Press

  • Send your story to newspapers, radio stations, and community websites.

  • Include a quote, a great image and your campaign link.

💌 Email

  • Got a mailing list? Use it.

  • Even if it’s small, email works. Personal messages make people feel special.

  • Give them a sneak peek at rewards or early bird perks!

🔁 Use the Crowdfunder update tool to keep people coming back.

💬 What Project Owners Say:

“Our Facebook post got picked up by the local paper AND a local grant funder.”
“The town council even got involved after seeing our video online!”

📊 Did You Know?
​3 in 4 project owners say they feel more confident using social media afterwards.

Become a marketing pro for your campaign here!

💸 7. Unlock +Extra Funding for Your Club

Did you know you could unlock £££s of match funding from our partners?

There are millions in +Extra funding available - if your project qualifies. These funds could give your campaign a serious boost.

🏆 Real Clubs, Real Funding:

📍 Check out all the available +Extra funds here.

Before you apply:

  • Make sure your project page is ready to shine

  • Check the fund’s criteria and T&Cs

  • Follow the steps to apply through your dashboard

Show me how to apply- guide here!

🛠️ 8. Support, Tools & Resources Just for You

We want you to succeed—and we’ve got all the tools to help.

🧑‍🏫 Online Events

Live webinars from our expert team are packed with tips and inspiration.
🎟️ Sign up for an upcoming sports webinar

💬 Help Centre

Got a question? Need a hand?
Our Help Centre is full of answers from real humans and Crowdfunder pros.
🔍 Visit the Help Centre

📸 Need visuals?

We’ve created a library of images and graphics to promote your campaign.
📁 Download images here

🎉 You’re Ready to Kick Off Your Campaign

You’ve got the tools, you’ve got the team—and now you’ve got the guide. Whether you're building changing rooms or funding future champions, your story matters.

Start your crowdfunding journey today and help your club reach new heights.

👉 Let’s get started!

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