A stretch target is a second goal that you put in place in case you hit your first target! It's worth having a plan in place for if this happens, so that you can let potential supporters know what the extra money will enable you to do.
So, you have hit your first target and want to set stretch target to keep your supporters motivated towards a new goal, or maybe you have worked a stretch target into your campaign strategy and want to add one in preparation.
Here is how...
- Go to the 'Targets' section in the edit project flow. You can do this before you go live and when you are live.
2. Scroll down to find the 'Set a stretch target' section
If adding a stretch target, think carefully about how to announce them to your community of backers. Take the time to explain your intentions, your motivations, and your plans. Any changes made midstream should be accompanied by an update to your supporters and remember to recognise what you’ve achieved together so far!!
You can overfund on a project, if you do go over your original target without setting up a stretch target you will still receive the extra funds.