The Facebook Pixel is a code that you can add to your project dashboard to help build your supporter base. It’s a really useful tool to reach new audiences who are open to supporting your project.

The Facebook Pixel allows you to see how different audiences interact with your project after viewing it on Facebook. This data helps you to reach out to more people who have interests similar to your project. This can be invaluable in helping you refine the way you promote and share your Crowdfunder project.

How do I create my Pixel?

When your Crowdfunder project is live, you can create a Facebook event to promote it. Next go to your Facebook Events Manager and take the following steps:

  1. Click Connect data sources and select Web.
  2. Select Facebook Pixel and click Connect.
  3. Choose and enter the name of your Pixel.
  4. Enter your Crowdfunder website URL.
  5. Click Continue.
  6. Select Install code manually.
  7. Copy the Pixel code.

Now go to your Crowdfunder project dashboard and click on the Promo section. Next click Add Facebook Pixel and you’ll see the screen below. Paste the Pixel code into the box and click Save.

The following Facebook guide provides more detailed information about using your Pixel to optimise crowdfunding opportunities. A Facebook Pixel Helper extension is also available for Chrome.

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