Whilst there is no limit to the amount you can raise, we recommend crowdfunding for a realistic target that will enable you to make your idea happen. The amount that you can raise will come down to how big your current crowd is and how popular your idea is with new supporters.
The average pledge made on an 'All or nothing' Crowdfunder project is £50. Therefore, a project looking to raise £2,000 will need around 40 people to make a pledge. It’s important to keep in mind that not everyone who sees your project will make a pledge, so you should be looking to get over 800 people (on average, 1 in 20 people make a pledge) to the page to achieve a target of £2,000.
We encourage project creators to research all costs involved in completing their project prior to launching. Your target should be the minimum amount of funds you need to complete your project and produce and deliver any rewards. Once your project has launched, the funding target cannot be changed.
It helps to make a list of all the materials, resources, and expenses you'll need to complete your project and the estimated costs for each. Research how much things will cost, and consider how your expenses could change if you had to switch suppliers or delivery options (it never hurts to have a back-up plan).
Additionally, Crowdfunder fees and transaction fees are collected from the target total for successfully funded projects. The complete breakdown on our fees is available here.