Many supporters are rallying around their family and friends' projects. Some are backing a new effort from an organisation they've long supported. Some are inspired by an exciting new idea while others are motivated to pledge by the tempting project rewards — for example, a copy of what's being produced, a limited edition, or a unique experience related to the project.

Pledging on a project is more than just donating funds to a creator and it's not the same as purchasing items from a shop. It's about pledging your support to something you want to see exist in the world and being part of making that idea a reality!

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