We have now unlocked the ability to add your own match fund to your project. This allows you to ask your existing partners, a local business, a trust or a large donor to add a match fund to your campaign. Match funds start from £2,500, and this can all be set up from your project dashboard.
Match funding makes a real difference to how a campaign performs. Projects with a match fund can receive 30% more donations, and the average donation size goes up by 15% while a match fund is live.
⚠️ If your partner or donor would prefer to make an offline lump-sum donation of over £2500, this can also be added in the steps outlined below by using the form in your dashboard. However, it would not match your donations. Donations are one-off payments added straight to your project, with no conditions.
Am I eligible to add a match fund to my project?
You can add your own match fund if your project is run by a charity, a community project or a sports club.
Project type | Can add a match fund? |
Charities | Yes |
Community projects | Yes |
Sports clubs | Yes |
Personal cause fundraisers | No |
Prize draws | No |
How to add a match fund
Line up your match funder. Talk to someone who already believes in your cause, such as an existing partner, a local business, a trust or a major donor. Ask if they'd be willing to match donations to your campaign. You can start from £2,500.
Add the fund to your project. Go to your project dashboard match funding section and fill in the application. On the form, tell us who your match funder is and how much they're committing.
3. We will contact the funder to confirm details of the match fund and how they would like to appear on the project. Once this has all been verified, your match fund will be added to your project.
4. Watch every donation get doubled. We'll display the match fund prominently on your project page, and your supporters' donations will be doubled automatically.
Who could be your match funder?
Your match funder might be closer than you think. You don't need a new relationship, so start with the people and organisations who already believe in what you're doing.
Who to ask | Why they might say yes |
Local businesses | They want genuine community visibility and a tangible way to show their social value. |
Corporate partners | They have social value or CSR commitments and want a clear, public story of community impact. |
Grant-giving trusts | They want to multiply the reach and impact of their grants by unlocking public generosity. |
Local authorities | Councils and statutory bodies with community investment budgets are looking for ways to engage residents. |
Sports and sector bodies | Governing bodies, arts organisations and environmental foundations aligned with your cause and goals. |
Individual supporters | Trustees, committed supporters or high-net-worth individuals who want to see their gift multiplied. |
What can't be added?
Unfortunately, we’re unable to accept submissions for:
Projects seeking funding with no partners lined up
Donations or match funds under £2,500
Project owners contributing to their own project
Multiple donors who would like to pool their funds together to add a donation or match fund above £2,500
Donations raised offline, e.g. through a raffle or bake sale
How do I receive the funds?
Please note that the funds are handled outside of Crowdfunder, and the funder would pay you. We do not handle payments for this funding and are not responsible for you receiving these funds. The funder should arrange payment with you directly.
See this in action with other projects: Brighton Table Tennis Club
Brighton Table Tennis Club raised over £109,000 from their community by bringing match funders on board.
When they launched their Crowdfunder in early 2025, they asked three existing partners to match fund the campaign: the Focus Foundation, the Enjoolata Foundation and the Starr Trust. They then successfully applied for additional match funding from Sport England, so every donation went four times as far.
If you have any questions, our team is always happy to help; just send an email to [email protected].